What is Eye Tracking
A General Introduction to Eye Tracking Research
In this article, we explore the fundamentals of eye tracking—what it is, how it works, and where it’s applied. You’ll learn how modern eyetracking systems measure gaze and eye movements using infrared technology and state of the art software, and why this method is essential for understanding attention, perception, and behavior in fields like UX research, psychology, automotive, and more.
Reading time: 5 min | By Ergoneers